Lululemon’s new collection includes dyes recycled from fruit and vegetable waste
They could make an intriguing culinary combination, but, rather than the latest food trend, oranges and beets are the star ingredients in a new collection of sportswear from Lululemon. The collection uses dyes recycled from fruit and vegetable waste, creating tie-dye effects while reducing environmental impacts. What not to like?
In the space of a few months, fruits and vegetables have become major allies in the fashion industry, which is eyeing organic waste as a way to develop sustainable alternatives to some of the less environmentally friendly materials, like leather, for example. Grapes, apples, pineapples, bananas, corn and mushrooms are just some of the important alternatives that are currently contributing to a revolution in the textile industry.
This new Lululemon collection, called ‘Earth Dye’, stands out in a different way, as fruits and vegetables are used to make sustainable dyes, rather than alternative textiles. Tie-dye prints, the central theme of the collection, are made using dyes made from scraps of oranges, beets and saw palmetto. Overall, it is a production process inspired by nature, helping the brand to significantly reduce its environmental impact.
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“These dyes use less water, carbon and synthetic chemicals compared to conventional synthetic dyes,” Lululemon explains in a press release.
The “Earth Dye” collection includes casual and easy-to-wear styles for men and women, including tank tops, t-shirts, hoodies, shorts (women only) and joggers. The collection features tie & dye effects in selected colors inspired by nature.
The collection will be available from May 11 in stores and online.
This new collection is part of Lululemon’s efforts to continue and increase its environmental commitments. In the months to come, this could spawn innovative new products made from sustainable materials, all of which help reduce the environmental footprint of one of the world’s most polluting industries.
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