Asos Explores On-Demand Textile Production With Kornit | Garment Industry News
Asos and its supplier Fashion-Enter Ltd implement Kornit Presto
Online fashion retailer Asos and its supplier Fashion-Enter Ltd are teaming up with digital printing company Kornit Digital to explore future opportunities offered by on-demand manufacturing.
Asos and Fashion-Enter implement Kornit Presto, a one-step solution for direct-to-fabric printing. This technology will allow Fashion-Enter to quickly provide samples and tests and replicates of small series of products exclusively on behalf of Asos.
These production capabilities will allow businesses to print designs on multiple fabrics with the push of a button, thanks to a low impact production process that generates no wasted water and speeds up production speeds by eliminating wastewater processes. typical dyeing, say Asos and Kornit Digital.
“The adoption of innovative new technologies such as Kornit Presto is vital if we are to reduce the impact of fashion throughout the supply chain, in line with the goals of our Fashion with Integrity program,” says Simon Platts, Director responsible sourcing at Asos. “The streamlined printing and workflow allows us to explore the full potential of this innovative technology, further improve our ability to respond quickly to seasonal changes in demand, and to implement more efficient and effective production processes. low impact. “
Chris Govier, Managing Director of KDEU, adds: “The future of fashion will be driven by e-commerce and a more conscientious consumer, one who demands unlimited means of self-expression and who will only buy with brands that match. of their values. Kornit Digital is the technological partner of brands that want to meet these needs and work for a more ethical textile industry through the adoption of digital production on demand, and we continue to invest in technologies, alliances and education to achieve this goal. “
With Kornit’s pigment-based digital textile production capabilities and efficient workflow solutions, Fashion-Enter sees an answer for brands that meet the needs of today’s consumers, while reducing waste. inventory and improving supply chain management and garment quality.
“We have worked with Asos since 2008 and understand their commitment to quality, ethical production and speed of response fashion,” said Jenny Holloway, CEO of Fashion-Enter Ltd.
“Working in collaboration with Asos and Kornit, FEL will develop a new in-house micro-factory concept offering an innovative interconnected fashion world, capable of eliminating waste, risks, limitations and pollutants from production by current obsolete lots.
“Our designer clients of our Fashion Studio services will also benefit from a fully integrated design service with the Presto printer incorporating a one-piece workflow, further pushing the limits of the voice of the consumer for a seamless mode of speed of response. We anticipate this unique collaboration as a major change in fashion today creating a new ethical and sustainable fashion community.
Click here to read just-style’s recent interview with Holloway in which she describes her plans for 2021 and why closing the UK’s fashion skills gap is so crucial.