Alcohol Ether Sulfates Market Future Innovation Strategies, Profit Analysis, Forecast to 2031 – KSU
Globally, sales of alcohol ether sulfates declined in 2020 due to the Covid-19 crisis which resulted in losses for manufacturers. As in 2021, restrictions were lifted by the government, with major players focusing on the recovery, with the hope that demand will pick up steadily. The growing emphasis on personal care and household cleaning is likely to increase sales of personal care products in 2021. Personal care and home care are currently one of the very demanding industries of ether sulfates in alcohol.
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As surfactant products are used in agriculture for cleaning and washing purposes, demand is expected to increase during the forecast period 2021-2031.
Major manufacturers including Clariant AG, Croda International, Huntsman Corporation and Evonik Industries are constantly adopting new strategies to recover from the 2020 crisis.
Kao Corporation, Sasol and Stepan Company are among the companies investing in research activities, technological advancements and new factories to develop alcohol ether sulfate business.
For example, Kao Corporation, on May 13, 2020, entered into a joint venture with Apical Group Limited to establish a new chemical plant called “ PT Apical Kao Chemical ” to increase its production capacity. The initial investment was around 80 million US dollars. With the completion of their new plant, the companies will increase their production capacities of oleochemicals, fatty acids and promote their stable supply in order to develop their chemical activity. The integration of knowledge and technology from Kao and the Apical Group as a venture capital firm is expected to strengthen the supply chain and deliver high-quality, sustainable derivatives to a wide range of clients.
In addition to Kao Corporation, Sasol Corporation, a world leader in energy and chemicals manufacturing, established a new chemical plant in Nanjing, China in July 2019 with an investment of US $ 100 million. The factory covers 142,000 square meters in the city’s new Jianbei Materials Technology Park to produce detergents, lubricants and other products. This new facility represents more than double its alkoxylation production capacity, supported by growing research and development and technical customer support capacities. The plant can operate using branched or linear alcohols to meet differentiated customer requirements in various applications including textile and leather, personal care, paints and coatings. These investments improve Sasol’s presence in the world.
The Asia-Pacific region is expected to take the top spot in the coming years due to significant developments in the personal care, industrial, home, textile and pharmaceutical sectors.
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What are Alcohol Ether Sulphates?
The alcohol ether sulfates market includes a wide range of alcohol ether sulfates which differ in molecular weight and which are predominantly ethylene based. Alcohol ethersulfates form one of the three largest classes of anionic surfactants in addition to linear alkyl benzene sulfonates and alpha olefin sulfonates. In addition, alcohol ether sulfates exhibit many beneficial properties such as emulsification, decontamination, and hard water resistance. These properties, including the foaming offered by alcohol ether sulfates, make them highly applicable in the production of consumer products such as shampoos, soaps, liquid soaps and detergents, among others. In addition to being used as foaming agents in the personal care and cosmetics and detergent industries, alcohol ethersulfates are also used as wetting agents in the textile industries.
What is driving the demand for alcohol ether sulfates?
Alcohol ether sulfates are mainly produced from coconut oils or palm oils. This gives them an advantage over other petroleum based surfactants for being organic and biodegradable. This factor is one of the key factors in their demand. Consumers are increasingly aware of the content and ingredients of the products they use and are therefore more inclined to natural and bio-based ingredients with fewer or no side effects. As a result of this change in trend, manufacturers of consumer personal care and cosmetic products are demanding more of bio-based products than other conventional ingredients, as it will help them meet customer demands.
Additionally, the global personal care industry has experienced significant growth in recent years. Due to the developing economies, the increase in manufacturing industry and the increase in per capita income associated with the increase in disposable income, the sales of personal care products and cosmetics have increased significantly. Therefore, the production capacity of personal care products and cosmetics has increased, which is expected to create a large demand for alcohol ether sulfates as a personal care ingredient.
What are the challenges faced by manufacturers of alcohol ether sulfate?
Many other products with similar advantages and characteristics over alcohol ethersulfates such as alpha-olefin sulfonates (AOS) and linear alkylbenzenesulfonates (LAS) are available. These products are also valued significantly by end users and therefore offer potential competition to alcohol ether sulfates. Therefore, the availability of other alternatives to alcohol ether sulfates is one of the major growth restriction factors.
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